With its colour-correcting violet pigments, purple shampoo is a must for keeping yellow tones at bay and blonde hair fresh, glossy, cool-toned or ashy. At ICONS|Rauxel our Purple Shampoo is a blonde’s best friend and will take you from being brassy to classy. So, what’s happening in between those salon visits when your toner starts to fade? Oxidation and pigment erosion. Both of which are normal processes that occur over time.
Whenever the hair is exposed to the sun, UV light, chemicals, or hair treatments, hair colour oxidation occurs. This can cause the hair to develop a reddish undertone, resulting in a loss of pigment in the hair shaft as the outer layer of the hair shaft peels away exposing yellow and orange tones – the BRASSY.
Purple Shampoo is a MUST for your haircare collection and at Icons|Rauxel our Purple Shampoo is:
• Paraben-free
• Sulphate-free
We use Argania spinosa kernel oil, rich in fatty acids to nourish and moisturize stripped and damaged hair. It contains anti-inflammatory and antioxidant properties helping to correct any damage caused by free radicals and other hair treatment aggressors.
Our Purple Shampoo also contains Aloe Vera, made up of A, C, and E, which contributes to cell turnover in the hair shaft, promotes healthy cell growth and shiny, glossy hair.
Finally our violet colourant CI 60730 refreshes hair, removes the yellowness on blonde hair, amplifying a cool blond tone – the CLASSY.
Our Purple Shampoo not only restores your hair back to its beautiful blonde shade but also nourishes, protects and promotes growth.
For more information about our iconic formulations please contact us at info@iconsrauxel.com